Anyone with their own website would likely want to see high traffic and many visitors. The best way to attract people to your site is through SEO (Search Engine Optimization).
The Basics | What is SEO, Why is it Important, and Everything You Need to Know About SEO
If you’re someone interested in learning about SEO or a beginner looking for a comprehensive guide to SEO [2025 Version], this article will walk you through all the steps to rank your website on Google. It covers everything from the basics, explaining every step in detail, based on the same principles I teach in my quality-focused SEO course. These strategies have been used to make Content Shifu rank highly for competitive keywords on search results and achieve over 1,000,000 organic traffic visits per year. (And you can achieve this too 🙂 if you know how!)
An Example of SEO Results
If you read this article from start to finish, you will understand every step of Google SEO 2025 and be able to apply it to help your website achieve a high ranking in search results with confidence.
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- Part 1 : The Basics of SEO for Beginners Starting from Scratch.
- Part 2: Steps to DIY Google SEO
- Chapter 2: What is SEO Google?
- Chapter 3: Conducting Keyword Research to Identify the Right Keywords for Your Website
- Chapter 4: Designing Website Structure
- Chapter 5: Optimizing Web Pages for Rankings [On-page]
- Chapter 6: Building Links to Create Quality Backlinks
- Chapter 7: Checking Your Website Ranking on Search Engines
- Bonus: Advanced SEO Techniques for Experienced Practitioners
- Summary
Part 1 : The Basics of SEO for Beginners Starting from Scratch.
What is SEO?
SEO, or Search Engine Optimization, is the process of optimizing a website with the goal of making it easy to find and appear at the top rankings of search engines. The result is an increase in organic traffic, which in turn enhances the likelihood of the website’s success.
There are various components of a website that need to be optimized, including page content, website performance/speed, text and copywriting, and many other elements
Why is SEO Important?
When it comes to statistics, today more than 4 billion searches are made on Google each day as people look for what they need. Currently, there are over 1.7 billion websites, and 90% of them want to attract visitors. From the searchers’ perspective, we certainly wouldn’t scroll through hundreds of website listings for one question.
We optimize our website for SEO to achieve a better ranking, making it easier for people to discover us quickly. This increases the chances of more visitors coming to our site. We can also view SEO as a competition for prime real estate, where we want to make our storefront visible to the audience.
We do SEO so that people can find our website.
In today’s world, as businesses and organizations begin to take digital marketing seriously, a website has become a crucial channel for online marketing. It serves as a hub of information where customers can read content and get to know the brand or products. Brands, businesses, and organizations can leverage their websites and search engines to effectively market themselves.
Part 2: Steps to DIY Google SEO
In this section, we outline the steps for doing SEO for Google in 2025, broken down into 6 articles. These are organized sequentially from the initial step to the final step, with the following details:
- Understanding SEO Fundamentals and the Functioning of Search Engines
- Conducting Keyword Research to Identify and Select the Right Search Terms for Your Website
- Comprehending Site Structure for Optimal SEO Performance
- Optimizing Web Pages for Improved Search Engine Rankings (On-Page SEO)
- Implementing Link Building Strategies to Acquire Quality Backlinks
- Monitoring Search Engine Rankings
We invite you to click through each article, each packed with in-depth details on its respective topic. By reading every article in full, you will undoubtedly position your website to achieve a strong ranking on Google.
Chapter 2: What is SEO Google?
Before diving into SEO, it’s essential to understand how Google operates and its impact on SEO. This knowledge will help you grasp the purpose behind each step of the SEO process and why implementing these strategies can lead to better rankings on Google.
Let’s gain a deeper understanding of what a Search Engine is and explore in detail how Google works.
What is a Search Engine? How Does Its Ranking System Work?
Chapter 3: Conducting Keyword Research to Identify the Right Keywords for Your Website
Keyword research is the first and a critical step in your SEO journey. Choosing the right keywords significantly increases your chances of success in SEO.
Let’s learn what keywords are, how to choose the right keywords for your website, and a step-by-step guide on finding keywords in detail.
Chapter 4: Designing Website Structure
Understand the importance of website structure and its impact on SEO, the different types of website structures, and how to design an SEO-friendly website structure.
Chapter 5: Optimizing Web Pages for Rankings [On-page]
Techniques for optimizing web pages for on-page SEO that significantly enhance your results. This guide provides detailed explanations on content creation and essential adjustments to make. Additionally, it includes an E-book featuring 25 crucial factors you shouldn’t overlook.
Chapter 6: Building Links to Create Quality Backlinks
Link Building and Backlinks: What They Are and Their Impact on Your Website’s Ranking on Google. Plus, Tips on How to Acquire Quality Backlinks to Help Your Website Rank at the Top of Search Results.
Chapter 7: Checking Your Website Ranking on Search Engines
After implementing SEO, tracking your website’s rankings is essential for measuring results. Here are 5 top-notch tools that make it quick and easy to check your rankings.
Bonus: Advanced SEO Techniques for Experienced Practitioners
If you have read the complete guide on Google SEO 2023 and want to explore additional SEO techniques or if you are already experienced in SEO, Content Shifu is here to share articles related to SEO that will make your SEO efforts more successful and easier.
Summary
SEO involves optimizing a website with the goal of making it easily discoverable and ranking high on search engines. The result is an increase in organic traffic, which enhances the chances of the website’s success.
The SEO process consists of 6 steps as follows
- Understand how search engines operate
- Conduct keyword research to find and select the right search terms for your website
- Design an effective website structure for SEO
- Optimize web pages for higher rankings (On-page SEO)
- Engage in link building to acquire quality backlinks
- Monitor your rankings on search engines
The details of each step have been thoroughly presented by Content Shifu in the article. I am confident that once you apply the knowledge from this article, it will help your website rank among the top positions on search engines for sure.